The Rabbids Invade the Metaverse as The Sandbox Partners With Gaming Giant Ubisoft

On February 8, the subsidiary of Animoca Brands and the decentralized gaming virtual world project, The Sandbox, announced the company has partnered with the French video game company Ubisoft. According to the announcement, Ubisoft will have its own land in the virtual metaverse, and the world will begin by featuring voxelized versions of Rabbids’ characters.

The Sandbox Partners With Ubisoft, Multimedia Game Franchise Owner to Bring IP Elements to the Sandbox Gaming Metaverse

Ubisoft and the Rabbids are coming to the blockchain-based virtual world The Sandbox, according to an announcement from the company. The gaming giant Ubisoft is well known for its multimedia franchises including Assassin’s Creed, Far Cry, Tom Clancy’s, Prince of Persia, Rabbids, and Rayman.

The Sandbox says the project has “strategically partnered with Ubisoft to introduce Ubisoft game IP elements to The Sandbox gaming metaverse.” To start, Ubisoft is bringing characters from the franchise Rabbids, a spin-off video game stemming from Rayman.

Over the years, the Rabbids series of video games and shows have become popular, as IGN said in 2006 that the game is “engaging and addictive and the title’s sense of humor is in a league of its own.” Ubisoft has already stepped into the world of non-fungible token (NFT) technology by showcasing Tom Clancy’s gaming series, with NFTs that leverage the Tezos blockchain.

In The Sandbox metaverse, Ubisoft will produce an entertainment zone with interactive experiences. The press release sent to Bitcoin.com News details voxelized versions of Rabbids’ characters and items will be introduced. Guillaume Mammi, Ubisoft’s senior manager of new business and partnerships, said the firm looks forward to joining the blockchain metaverse world.

“We’re excited to bring the Rabbids to The Sandbox community and to empower players to create their own original experiences incorporating elements of our gaming IP. We can’t wait to see how they make the Rabbids’ world their own,” Mammi said. The Ubisoft executive added:

The Sandbox is an obvious new fun playground addition to the long list of Rabbids world invasions, and a great opportunity for Ubisoft to experiment a metaverse experience for its brands.

The Sandbox Co-Founder Says ‘Ubisoft Has Proved Its Ability to Stay at the Forefront of Innovation’

The Sandbox’s native toke sandbox (SAND) is ranked 36, in terms of the top crypto market capitalizations, among 12,474 cryptocurrencies. SAND has a market valuation of around $4.6 billion today and year-to-date, SAND’s value against the U.S. dollar has climbed more than 3,400%.

Statistics from cryptoslam.io indicate in terms of all-time NFT sales, The Sandbox is ranked the ninth-largest with $364.1 million in sales. Out of the $22.9 billion worth of metaverse-based tokens by market capitalization, the SAND token is third below the metaverse-competitors decentraland (MANA) and axie infinity (AXS).

In addition to Ubisoft, The Sandbox has been making various partnerships with well known brands and celebrities since the project’s inception. Partners include Adidas, Warner Music Group, Atari, The Smurfs, Care Bears, and Snoop Dogg.

Sebastien Borget, COO and co-founder of The Sandbox said in a statement sent to Bitcoin.com News that “Ubisoft is a global game company that proved its ability to stay at the forefront of innovation.”

“We welcome Ubisoft into the open Metaverse as we work together to create new possibilities for players, fans, and creators with blockchain and Web3,” The Sandbox executive added.